Marketing Summit
鈥淭urning the corner in marketing: Lessons learned from
the recession鈥�
Featuring
Brian Fetherstonhaugh - Chairman and CEO, OgilvyOne
Worldwide
Perry Miele - Chairman, Beringer Capital
On behalf of the MBA Marketing Association and Development &
Alumni Relations, we would like to invite you to attend our
Marketing Summit event featuring two leading marketing experts. A
small networking reception will follow the Marketing Summit.
5PM to 6PM
Marketing Summit: 鈥淭urning the corner in marketing: Lessons learned
from the recession鈥�
Bronfman Building
1001 Sherbrooke Street W Room 360
6PM to 7PM
MBA Marketing Association Networking Reception
Bronfman Building
1001 Sherbrooke Street W 鈥� 3rd Floor Lounge
For students, faculty and staff:
To RSVP and for more information, please send a message or reply to Kris Kyritzopoulos at kris.kyritzopoulos [at] mail.mcgill.ca before April 5th, 2010.
*Note: there is a small charge of $5 for MBA and BCom students.
For alumni:
To RSVP, please send a message to Jennifer Sheng at
jennifer.sheng [at] mcgill.ca before April 5th, 2010.
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Brian Fetherstonhaugh is Chairman and CEO of
OgilvyOne Worldwide.聽 Brian鈥檚 career began at Procter and
Gamble in brand management.聽 From there he went to Ogilvy
& Mather and started moving up the ranks.聽 He became
President of Ogilvy Canada in 1994 and in 1997 moved to NY to take
on the flagship IBM account globally. In this role, Brian
contributed to a $50 billion increase in IBM鈥檚 brand value.聽
In 2000, Brian began to expand his brand portfolio beyond IBM as he
was named to the worldwide Ogilvy board.
Now, as Chairman and CEO of OgilvyOne, Brian leads the area of
Ogilvy that is responsible聽聽 for聽聽 direct and
interactive marketing, as well as consulting. He leads over 3,500
people in 110 offices located around the world.
Brian was born and raised in Montreal and studied at the Desautels
Faculty of Management at 9I制作厂免费.聽 Now living in New York, he
is married and has two daughters in university
Perry Miele is Chairman of Beringer Capital, a
merchant bank that specializes in marketing and communications
business and Chairman of Budco, one of the largest marketing
fulfillment companies in the US which is located in Detroit. Perry
has over 20 years of experience in the advertising and marketing
industry and has earned a reputation as a strategic builder of
businesses.
In 1987, Perry became a partner in Gingko, an integrated marketing
services company, located in Toronto. At Gingko, Perry grew the
company to become one of Canada鈥檚 largest independently owned
agencies. In 1998, he successfully negotiated a merger with
DraftWorldwide (a subsidiary of Interpublic Group). Perry joined
Draft鈥檚 executive management team as President of the International
Group, leading the company鈥檚 international expansion. Perry started
his career with the Canadian federal government, rising to the
position of Chief of Staff to the Minister of International Trade
during the NAFTA negotiations.
Perry currently sits on a number of private and public boards such
as the boards of Izumi Outdoors and the Fishing Forever Foundation
and is a member of the Young Presidents Organization. Perry has a
Bachelor of Arts from the University of Western Ontario