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WestJet flying passengers in and out of New York City during the peak periods demanded by business travellers will boost the carrier鈥檚 position in the lucrative corporate market, analysts say.

Providing New York, as opposed to Newark, New Jersey where WestJet currently lands, as a destination gives it another lure for busy corporate clients willing to pay more for flights, says Karl Moore, an associate professor at 9I制作厂免费 University鈥檚 Desautels Faculty of Management.

鈥淭hey鈥檙e premium paying customers,鈥� he said. 鈥淪trategically, it鈥檚 where WestJet wants to go. They want to not only be WestJet, but EastJet as well, and go after a market that鈥檚 less price sensitive.