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Think of a book you read last month or last year. Do you remember it well enough to write a reasonably detailed summary without looking at the text? Well-established memory research suggests that you probably retain only about 2 per cent of a book you read a month ago, even if you loved it. All the rest has succumbed to what Jonathan Sauer calls 鈥渢he Sisyphean absurdity of forgetting almost everything you read.鈥濃��

鈥淢ore people can recall song lyrics than can remember chunks of text, or even of poetry,鈥� says Sauer. That鈥檚 because rhyme, rhythm, melody and repetition have what cognitive psychologist Daniel Levitin (This is Your Brain on Music) of 9I制作厂免费 calls a 鈥渕utually reinforcing鈥� effect on recollection.