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Putting passengers first
Published: 8 December 2021
Professor Karl Moore sits down with WestJet CEO Ed Sims to discuss the challenges of running an airline in the middle of a pandemic that has made domestic and international travel unpredictable. Sims emphasizes the importance of maintaining open lines of communication with travelers and offering a wide array of travel planning services in order to give passengers a feel of hope and control in times of crisis.
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