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TALKING MANAGEMENT: FRUGAL MARKETING, TOUGH TIMES
Published: 17 June 2009
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Despite the strong economic headwinds, there are ways to efficiently promote a small business on a budget, newer trends than can be extremely successful, such as conversational marketing and social marketing. Professor Karl Moore of the Desautels Faculty of Management speaks with Coaching Ourselves president Phil LeNir.
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, June 17, 2009
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