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Vue d'ensemble
Marketing : Marketing management considerations of a company seeking to extend beyond the confines of its domestic market. A review of product, pricing, channels of distribution and communications policies to develop an optimum strategy (between adapting completely to each local environment and standardizing across them) for arriving at an integrated and profitable operation. Particular attention to international marketing and exporting in the Canadian context.
Terms: Automne 2010, Hiver 2011
Instructors: Etemad, Hamid (Fall) Etemad, Hamid (Winter)
- Prerequisites: CMR2 542 and CMS2 521