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Vue d'ensemble
Marketing : Assessing the effectiveness of marketing effort (return on marketing), including relevant methodology to assess productivity for better marketing decisions. Topics include: linking internal marketing program metrics (e.g. awareness) to external financial metrics (e.g. ROI), valuation of customers, brands and innovation, global metrics and measures.
Terms: This course is not scheduled for the 2010-2011 academic year.
Instructors: There are no professors associated with this course for the 2010-2011 academic year.
- Prerequisite (Undergraduate): MRKT 451
- Prerequisite (Graduate): MRKT 658