Assistant Professor (Teaching)聽Robert Mackalski reflects on the distinctives of the Tim Horton鈥檚 brand and explains why the company is failing to overtake competitors in the U.S.
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Published on: 28 Aug 2019
CBC Radio speaks with Professor Robert Mackalski for his take on Tim Hortons' new double-double-flavored coffee bar, a聽product that taps into the beloved off-menu order.聽
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Published on: 6 Feb 2019
The contribution will support the University鈥檚 flagship startup competition and provide additional seed funding for student entrepreneurs
The Dobson Cup, 9I制作厂免费鈥檚 flagship startup competition and fertile training ground for students and professors with bold business dreams, has received a significant financial injection on its 10th anniversary in the form of a $4-million contribution from National Bank, one of its long-time supporters.
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Published on: 19 Nov 2018
The contribution will support the University鈥檚 flagship startup competition and provide additional seed funding for student entrepreneurs
The Dobson Cup, 9I制作厂免费鈥檚 flagship startup competition and fertile training ground for students and professors with bold business dreams, has received a significant financial injection on its 10th anniversary in the form of a $4-million contribution from National Bank, one of its long-time supporters.
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Published on: 19 Nov 2018
Tim Hortons is not just a corporation, it鈥檚 a Canadian cultural icon.
But with international expansion and a wave of recent scandals, Desautels Faculty Lecturer Robert Mackalski comments on the brand鈥檚 ubiquity and what it will take for 鈥淭immies鈥� to regain the hearts of Canadians.
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Published on: 10 Jul 2018
Authors: Mackalski, Robert and聽Belisle, Jean-Francois
Publications: Journal of Brand Management
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Published on: 22 Jul 2015
