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"Twice as Nice? A Longitudinal Field Study of Separate vs. Combined Nudges for Laundry Behaviors" named ACR Best Consumer Behavior Competitive Paper Runner-Up

Siddhanth Mookerjee

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Classified as: desautels research, Marketing (T), Bensadoun School of Retail Management, Sid Mookerjee

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Desautels research

Published on: 12 Nov 2024

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