The chances of a small business surviving passed its teething period are never good, with half of all startups falling to the wayside after five years. Here are four data collection methods that can help you beat the odds, even before starting your business.
鈥 Gathering information through research is exactly what co-founders Zaina (BCom鈥05) and Rania Kana'an (BCom鈥08) did before they launched Ananasa, an online marketplace that enables artisans, artists and designers in the Middle East to sell their work worldwide.