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Charles Bierbrier

Title: 
Course Lecturer
Charles Bierbrier
Contact Information
Email address: 
charles.bierbrier [at] mcgill.ca
Unit: 
Global and Strategic Communication Domain
Group: 
SCS Course Lecturers
Degree(s): 
  • Doctorate in Business Administration (DBA), Johnson & Wales University
  • Master of Business Administration (MBA), Concordia University
  • Bachelor of Arts (BA Economics), 9I制作厂免费
Biography: 

Dr. Charles Bierbrier is a business consultant, educator, and seasoned entrepreneur with over 25 years of diverse industry experience. As a lecturer at 9I制作厂免费, he brings real-world expertise to the classroom, inspiring the next generation of business leaders.

Dr. Bierbrier鈥檚 professional background includes founding and scaling a highly acclaimed craft brewery, where he developed, brought to market, and grew a portfolio of premium beer brands, culminating in a successful exit. Before his entrepreneurial ventures, he built a successful career in the banking and investment management industry. He also served as Entrepreneur-in-Residence at Concordia University, solidifying his reputation as a trusted mentor and innovative thinker. A well-versed public speaker, he has presented at conferences, appeared on radio and television, and featured in magazines.

Dr. Bierbrier is the author of Gen Z Goes to Work: Understanding and Engaging Generation Z in the Workplace, a bestselling guide on workforce trends, leadership, and bridging generational divides, while helping organizations effectively recruit and retain talent.

He holds a Doctor of Business Administration from Johnson & Wales University, a Master of Business Administration from Concordia University, and a Bachelor of Arts in Economics from 9I制作厂免费.

An active member of his community, Dr. Bierbrier contributes his leadership and expertise to the boards of several non-profit and community organizations. Fully bilingual in English and French, he collaborates with clients and partners across Canada, the United States, and internationally.

Teaching areas: 
  • Marketing Principles and Strategy
  • Consumer Behaviour
  • Global and International Marketing
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