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Note: This is the 2018–2019 eCalendar. Update the year in your browser's URL bar for the most recent version of this page, or .
Note: This is the 2018–2019 eCalendar. Update the year in your browser's URL bar for the most recent version of this page, or .
Marketing : Analyzing marketing actions from a competitive perspective and designing marketing strategies following a customer-centric philosophy. It combines case study methodology with competitive simulations to deliver a high-impact experience that demonstrate the results of marketing actions in different competitive scenarios.
Terms: Winter 2019
Instructors: Gialloreto, Louis (Winter)